As a data & AI partner, we support you in integrating Generative AI efficiently and profitably into your company and your data strategy.
Generative AI has the potential to fundamentally transform business models. It automates processes and generates high-quality content at the same time. It can create personalised marketing texts, design visual concepts and develop code that adapts flexibly to new requirements. Its ability to understand language and combine new ideas makes it a versatile tool for product development, customer communication, strategic decision-making and much more.
Novalytica offers comprehensive expertise in data science and artificial intelligence and supports companies in the design and implementation of Generative AI applications.
We attach great importance to customised implementation that is tailored to your needs and your company.
With sound advice and support, we guide our customers through the entire process: from analysing requirements, developing and implementing the optimal solution to operating the infrastructure and continuously developing the Generative AI application.
We provide you with strategic clarity about the use of Generative AI in your company or in specific functions. Together, we recognise the opportunities and risks of different approaches and develop a sound strategy for specific use cases.
We check whether existing data, existing models or external AI services (such as ChatGPT, Copilot, Gemini, etc.) are suitable for your requirements. If necessary, we develop a data strategy, optimise prompts or integrate synthetic data for model adaptation.
Together, we develop the optimal approach for your Generative AI application, be it through the use of an existing model, fine tuning, rule-based logic or a customised model architecture. We take performance, costs, scalability, ethical and compliance aspects into account.
After developing a concept, we work together to identify specific use cases with high potential and develop rapid testable prototypes (MVPs). In this way, we create rapid results and a sound basis for decision-making for further expansion.
We integrate the Generative AI solution into your existing software, workflows or digital products. This can be done via APIs, no-code platforms or customised adaptations. If required, fine-tuning is carried out to improve performance and user experience.
We support the introduction with training, documentation and feedback loops. In doing so, we ensure that the model is continuously improved and that ethical, legal and compliance guidelines are adhered to.
AI makes it possible to analyse data and make decisions. Generative AI aims to create new content, such as text, images or music. The model is trained with existing data in such a way that it independently generates an “output” (the desired result or answer) via an “input” in natural language (a prompt or command).
Generative AI is a form of machine learning in which models not only learn from data, but also generate new data that is similar to the training data. It uses deep learning, in which artificial neural networks mimic the way the human brain works to process data and learn patterns. The process includes:
Over the past two years, various Generative AI models have come onto the market within a short space of time, specialising in different areas of application. They are all based on so-called GPT models, a specific large language model, and enable the machine processing of natural language. Some of them are:
