Switzerland in data

CampaignViewer: The interactive tool for data-based campaign management

CampaignViewer is a flexible analysis tool that enables data-based campaign management by linking various data sources. Plan and track the progress of your campaign via a user-friendly analysis cockpit. Topic-specific evaluations can be carried out and exported with just a few clicks. To make full use of your database, machine learning algorithms identify patterns in your data and support you in making the right data-driven decisions.


Use the CampaignViewer in the intuitive browser application

Novalytica Data Services​

Data Collection and Processing

Benefit from our expertise in automated data capture and classification, even for complex, unstructured data sources.

Data Science, Machine Learning and Artificial Intelligence

Using state-of-the-art tools and intelligent algorithms, our Data Scientists analyze large volumes of data and optimize processes.

Business Intelligence

Use BI tools to leverage a variety of data sources for your enterprise.

Data Strategy

Our experts show you how to generate real added value from data - the challenge of every organization.

Studies and Analyses

We analyze specific issues in a data-driven manner using modern statistical methods.

Data Academy

Gain new skills in data analysis in our in-house workshops or courses.

Efficient campaign planning thanks to excellent data

The tool combines various data sources in the areas of politics, economics, socio-demographics and social media. CampaignViewer thus provides a data-based decision-making basis for the planning, analysis and optimisation of online and offline campaigns. The heart of the application is the target group selection, which makes it possible to identify relevant regions and neighbourhoods with just a few clicks. The target group can then be addressed with targeted information. In this way, the wastage of a campaign is minimised and resources are used efficiently.


Do you have questions about our Marketing & Campaigns products or are you looking for an individual solution?

We will be happy to advise you in a personal meeting.

Get in touch

Dr. Massimo Mannino

    Portfolio-Reporting mit Power BI

        Newsletter: Melden Sie sich an und halten Sie sich auf dem Laufenden, was sich in der Welt der Daten tut.