CampaignViewer: The interactive tool for data-based campaign management
CampaignViewer is a flexible analysis tool that enables data-based campaign management by linking various data sources. Plan and track the progress of your campaign via a user-friendly analysis cockpit. Topic-specific evaluations can be carried out and exported with just a few clicks. To make full use of your database, machine learning algorithms identify patterns in your data and support you in making the right data-driven decisions.
Efficient campaign planning thanks to excellent data
The tool combines various data sources in the areas of politics, economics, socio-demographics and social media. CampaignViewer thus provides a data-based decision-making basis for the planning, analysis and optimisation of online and offline campaigns. The heart of the application is the target group selection, which makes it possible to identify relevant regions and neighbourhoods with just a few clicks. The target group can then be addressed with targeted information. In this way, the wastage of a campaign is minimised and resources are used efficiently.