The CampaignViewer analysis tool in the 10vor10 report to the digital election campaign
The analysis tool CampaignViewer, developed by Novalytica, was presented in the 10vor10 report about the digital election campaign. The tool
CAMPAIGNVIEWER
Switzerland in data
CampaignViewer: The interactive tool for data-based campaign management
CampaignViewer is a flexible analysis tool that enables data-based campaign management by linking various data sources. Plan and track the progress of your campaign via a user-friendly analysis cockpit. Topic-specific evaluations can be carried out and exported with just a few clicks. To make full use of your database, machine learning algorithms identify patterns in your data and support you in making the right data-driven decisions.
Novalytica Data Services
Data Collection and Processing
Benefit from our expertise in automated data capture and classification, even for complex, unstructured data sources.
Data Science, Machine Learning and Artificial Intelligence
Using state-of-the-art tools and intelligent algorithms, our Data Scientists analyze large volumes of data and optimize processes.
Business Intelligence
Use BI tools to leverage a variety of data sources for your enterprise.
Data Strategy
Our experts show you how to generate real added value from data - the challenge of every organization.
Studies and Analyses
We analyze specific issues in a data-driven manner using modern statistical methods.
Data Academy
Gain new skills in data analysis in our in-house workshops or courses.
Efficient campaign planning thanks to excellent data
The tool combines various data sources in the areas of politics, economics, socio-demographics and social media. CampaignViewer thus provides a data-based decision-making basis for the planning, analysis and optimisation of online and offline campaigns. The heart of the application is the target group selection, which makes it possible to identify relevant regions and neighbourhoods with just a few clicks. The target group can then be addressed with targeted information. In this way, the wastage of a campaign is minimised and resources are used efficiently.
News
The Novalytica team continues to grow
Roman Liesch complements the Novalytica teamNovalytica continues to grow. We are pleased to announce that Roman Liesch has joined Novalytica’s
Novalytica is nominated for the “best of swiss web” award
Smartconext has been nominated for the Best of Swiss Web Award in the Innovation category as an innovative web platform
Do you have questions about our Marketing & Campaigns products or are you looking for an individual solution?
We will be happy to advise you in a personal meeting.
