The analysis tool CampaignViewer, developed by Novalytica, was presented in the 10vor10 report about the digital election campaign. The tool combines different data sources in the fields of politics, economics, socio-demography and social media and provides a data-based basis for planning, analysis and optimisation of online and offline campaigns. Machine learning algorithms are used to identify patterns in the data and present the results in a user-friendly way.
The core of the application is the target group selection, which allows to identify relevant regions and neighbourhoods that meet the selected criteria with just a few clicks. In this way, the waste coverage of a campaign can be minimised and resources can be used efficiently.
The complete 10vor10 article is available under the following link:
https://www.srf.ch/play/tv/10vor10/video/fokus-micro-targeting-jedem-seine-persoenliche-botschaft
Further information on the CampaignViewer can be found at: https://novalytica.com/campaigning/
